ABOUT

WHO WE ARE

In 2016, Alexandra Pyrovolaki had to design a poster for personal use for the first time. This initial encounter with the world of graphic design, coupled with her artistic inclination towards diverse forms of art such as graffiti and freehand drawing, led to the birth of Wink. Just as graphic design winked at Alexandra back then, now Wink winks at the needs of the modern era, catering to the visual requirements of a business or a product.

With the primary goal of forging long-term, trust-based relationships with our customers, we focus on designing commercial and timeless logos that encapsulate the essence of the respective company. We curate catalogs and other valuable creatives tailored to your specific needs and current trends.

WHAT WE DO

HOW WE DO IT

We understand, making significant changes to your brand can be daunting. Perhaps you're unsure about what you want or even what's possible. There's no need to worry, that's where we come in. Our number one priority is to address your business's actual needs and find ways to implement these requirements under real conditions. We are always open to discussion and ready to explore with you the most suitable ways of presenting your work. From corporate identity to social media, together we can make a difference in a world where your image MATTERS.

01

INITIAL MEETING

In our first meeting we will discuss your brand in detail. Covering subjects ranging from aesthetic preferences, competitive landscape, all the way to future applications and more. If this step can't be done in person we also have other options such as video calls or phone calls. finding ways to implement those needs in real world conditions.

02

EARLY SKETCHING

Using information acquired from our initial meeting in combination with research specific to your brand we will begin a process of brainstorming followed by early sketches and designs.

03

DIGITALISATION & REFINEMENT

This step includes digitalisation of early sketches and refinement of ideas and concepts from previous steps, such as colour schemes, typographic use and any other design elements that can be specific to each individual project.

04

FINAL PRESENTATION

Our final presentation will include examples of practical brand applications, finalised digital files, plus a brand style guide. A style guide is basically a cheat sheet for your brand's visual language. This includes colour codes, proper use of typography & design elements plus much more.