Designing the Unconventional:
Wild Child is a new artisanal croissanterie with an industrial aesthetic. A contemporary space where handmade dough meets quality coffee and brunch.
Character Creation:
At the heart of the identity lies a unique protagonist: the child holding a croissant.
Their outfit - an industrial-style romper - is a deliberate reference to the space's industrial aesthetic, creating a direct connection between the brand character and the physical environment.
The bold red color underlines the brand's untamed character, while the "j" serves as a subtle reference to the business's roots, The Jar cafe, the group's first venture.
The Dynamic of Contrasts:
The identity plays with the contrast between the playful character and the industrial environment. The croissant in the child's hands directly communicates the core product, creating an interesting visual narrative: the "wild child" who masters the art of handmade creation.
We created an identity that stands out for its boldness and authenticity. The combination of the playful character with the industrial environment creates a unique brand experience that appeals to both design enthusiasts and discerning food lovers.
Design Applications and System:
Packaging - Menus - Environmental signage - Communication materials (digital and non-digital)