Mr. Stelios came to the office with his whole family ready to make a bold change for him. He and his wife have been hand-picking and selecting the famous Seliniotikes Alatsoelies (salted olives) for decades. So he decided to change the look of his packaging and create a corporate identity.
With respect for this excellent product and its production process, we designed this new packaging.
Bold pink that catches the eye and highlights the abstract shapes of Olives. Simple fonts in the basic information and the new logo of the cottage industry. The basket that carries its history along with a handwritten font in the brand name.
Tradition will always find its ways to take root even if our times change.
Designing from our place, for our place.