Barons is a new cafe in Paleochora owned by two of our childhood friends. The name is influenced by another era, where the word baron was a title of nobility ranking below a viscount. The logo is two features artistic representations of the owners with a linear design, using the colors and shapes of the space’s interior. For ¨Barons¨ we undertook the design of the overall corporate identity. The logo was applied to coffee labels, placemats, menus, promotional materials, mugs etc. Thus highlighting all the individual elements of the business.